Are you ready to meet the marketing platform that doesn’t keep you guessing? Looking for a space for your wedding business that is transparent about exactly how to succeed and thrive on it? Meet the breath of fresh air you’ve been yearning for: Pinterest, for wedding pros who just want to be told what the algorithm wants from them.
All marketing platforms were not created equal.
Some are designed with the permeating ulterior motive of keeping users in the app for as long as possible (you-know-who), and some are built for creative businesses to flourish. Pinterest, you pretty little thing.
I could wax lyrical about the benefits of tapping into Pinterest’s SEO search dynamite, how it ties into your blog content like a dream, the potential fireworks in the website-views-and-enquiries department…but my favourite thing about Pinterest for wedding pros is that you don’t have to guess what you should be doing to get your content seen by the right people.
Call it controversial, but you probably don’t need to buy that £££ ‘Pinterest for Wedding Pros’ course you’ve been eyeballing.
The goodies Pinterest gives up (voluntarily, for free, in easy-to-find places) are more than enough to see you sparkle your way to pinning stardom.
Here are 4 incredible web pages you can visit that will help make it super-duper abundantly clear what you should be pinning, how it should look and sound, how often to post and even make finding keywords sound like an absolute summer breeze. I’ll say it again: Pinterest doesn’t gatekeep, and it really wants you to do well on there as a creative business.
Pinterest for Wedding Pros: The Treasure Trove
First up, Pinterest for Business – there’s a whole website dedicated to getting you started, with pages walking you through how to get started, insights into the audience, creative best practices for pin creation and guides to creating ads. The following 3 sites can all be found by exploring this one, so it’s a great starting point.
Next, the Pinterest Academy. It’s completely free (you just have to login with your Pinterest account) and there are mini trainings that guide you through everything in detail. They’re not dull at all – no sitting through a 10 minute walk through, and they really get in depth. Some personal favourites are the Creative Strategy, the Pinterest Tag and Pinterest Trends solutions sessions.
Which leads me nicely onto Pinterest Trends and Pinterest Predicts. These are absolute gold mines of information that remove questions like, ‘what search terms should I be using?’ and ‘how do I stay ahead of the curve?’.
Pinterest Trends is your in-platform hack for finding great keywords. Just type in a phrase to do with your area of the wedding industry (‘wedding veils’, ‘bridal bouquets’ or ‘save the dates’, for example), and it’ll list a load of popular searches in that category. Use this information to guide what you say in your Pin titles and descriptions. Nosing around on this page will give you insights into what’s trending overall right now, and you can even filter it by seasonal, yearly or growing trends.
Pinterest Predicts can only be described as a crystal ball, and isn’t that what we all wish we had to read our clients’ minds? With an 80% success rate they predict what’s going to be trending over the next year. This is an absolute treat when it comes to Pinterest for wedding pros, especially given that they break it down into categories like ‘celebrations’, ‘entertainment’, ‘fashion’, ‘food and drink’ and ‘travel’…
In other words, all the things that might inspire your content to attract future couples can be influenced by the predictions that align with your business. It’s magic, I tell you!
The Short & Sweet Version:
You DON’T need to buy that course teaching you how to use Pinterest for wedding pros.
Why?
Because Pinterest has all the resources available to teach you for FREE (refer to my list above).
Why?
Because there are no secrets when it comes to Pinterest’s algorithm, or what you need to do to get your content seen by the right people. It’s in the platform’s best interests for you to continue thriving there!
I don’t need to teach you how to use Pinterest, and I won’t! What I will do is help you weave it into an SEO-focused, social media optional marketing strategy for your wedding business. Less guesswork, less FOMO, more satisfaction and success. If that sounds like your bag, pop over to my contact form – in the box that asks you which services you’re interested in, quote ‘SOCIAL MEDIA OPTIONAL’ and I’ll send you all the deets before they hit my website.
