Welcome to The Collective.

Strategic SEO Storytelling for the Creative Disruptors of the Luxury Wedding World

SEO blog writing and strategy for wedding industry magic makers

florists | cake artists | stationers | accessory/garment designers

 I get it ~ running a successful wedding business is A LOT. Frankly, you deserve to spend your time and energy doing the stuff you’re best at ~ making joyful magic for your clients and  couples in the unique and brilliant way only you can.

Marketing your gorgeous goodies shouldn’t be eating great chunks of your time, nor should it be a constant guessing game as to what works. 

I’m here to help you stop the juggle, reconnect with your brand, and market your wedding business in a way that feels effortlessly aligned.

Less social media stress – more SEO storyselling.

hey there!

How can I help you?

My marketing magic and word-weaving support services have been designed to empower you and your business – part expert rocket booster, part incredibly organised cheerleader with disco balls!

My focus is on marketing and writing for your wedding business, whether it’s guiding you to a blog strategy that’s equal parts creativity and curation, or carefully crafting the next chapters of your website’s journal or notebook.

For weekly SEO blogging tips for wedding creatives, pop your email below and you’ll be added to my email list. No spam, just treats!

My signature services

I Need Wondrous Words, Please

Take the pressure off your long-form writing with my word weaving services, for blog content that’s lyrical, sparkly and SEO friendly.

Blog writing
Let’s get started with a strategy

Find out how I can take you from ‘SEOverwhelmed’ to ‘SEowning it’ in just 30 days ~ yes, really! It’s time to get sparkly with strategy.

seo strategy

what they’re saying…

Rebecca Anne Designs

It I could give 100 stars I would – Katherine is an absolute wordsmith extraordinaire! Her talent for translating my thoughts into captivating blog posts is nothing short of magical. It’s as if she has a direct line to my brain, effortlessly crafting content that perfectly embodies my brand voice.

Katherine is an invaluable part of our team now. I can’t stress enough how much I recommend working with Katherine. She’s a true professional, a creative genius, and a pleasure to collaborate with. Your business will thank you for it!

Jessica Sharpe Weddings

Katherine has produced the most incredible work for me! I work with her for my blog specifically to create engaging content. She has an incredible knack of understanding your brand and brand voice and translating your ideas into cohesive, meaningful and engaging content. I wouldn’t hesitate to recommend!

Bluebell Kitchen Cakes

We’ve been working with Katherine for nearly a year. From the word go, it’s been fantastic. With Katherine’s help we’ve been able to publish two blogs every month since we started working with her. She’s definitely captured who we are and who our clients are.

This has given us more time to do what we really love which is designing and making wedding cakes. Thank you so much for all of your help and we can’t wait for the next blog!!

Elegante by Michelle J

I have been working with Katherine of So Go Collective for more than 2 years and in that time she has become invaluable to me and my business.

From the beginning it was clear that she understands weddings, and more than that, she “gets” my weddings; we start with a blog strategy for the coming months, agree on titles, and then she runs with it. She writes exceptionally well, and her blogs are written in “my voice” and speak directly to “my ideal clients”. It’s such a relief to know that this important function for my business is being handled so expertly.

The Stars Inside

I’ve been working with Katherine for a few months and she’s an absolute superstar! She’s been supporting my business in a number of immensely helpful ways, and she’s always such a joy to communicate and partner with. Super friendly, professional, and efficient – Highly recommend!

Blonde Army

Katherine is such a wonderful addition to any wedding team. Calm, conscientious and a joy to work with. Katherine has supported me on many weddings now from intimate to large scale and I know I can always trust Katherine to lead sections of the day on my behalf. She has a great eye for detail, uses her initiative and always works with a smile. Thank you always for your support Katherine and bringing your sparkle. I will continue to have you as part of Team Blonde Army and will always highly recommend you